Revive Your Ride! Year-End Giveaway Promotion Starts November 1st

$2,500 Grand Prize and New Prize Package for Participating Dealers

IRVINE, Calif., Oct. 5, 2012 – The Revive Your Ride! Year-End Giveaway promotion is back to help drive floor traffic and this year it includes two all-new prize packages for a couple of lucky participating retailers. This successful annual promotion runs Nov. 1 through Dec. 31 this year, offering retail customers the chance to win one of thirteen great prizes:

  • Grand Prize: $2,500
  • Ten First Prizes: $1,000
  • Two Second Prize: $500

All prizes will be awarded in the form of gift certificates, that can be redeemed at the participating dealer's store for gear, parts, accessories, service, whatever the customer wants. It is a simple, uncomplicated way to close the loop and keep dealers involved in the prize fulfillment.

This year, participating powersports retailers also have a chance to win big. Sign up and retailers are eligible to win one of two very special Revive Your Ride! Party-Packages for your staff and customers. The dealer of the grand prizewinner will win one Revive Your Ride! Party-Package and one other retailer, picked at random from all participating dealers, will also win a Revive Your Ride! Party-Package that includes catering up to $1,000, $200 for DJ and/or decorations and 8 each $100 debit cards as door prizes for your guests, courtesy of the MIC Aftermarket members.

"For no money at all, retailers can give their customers a shot at winning one of thirteen great prizes. And what can be better than a $2,500, $1,000 or $500 gift certificate to their favorite dealership?" said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. "It's a great way to get riders into your store and thinking about bikes, gear, service and the open road. The giveaway can bump up customer traffic, support new product introductions, help move older product, encourage customers to come in for end-of-season service, and much, much more. We're also excited about the Revive Your Ride! Party-Package for participating retailers. Someone's going to win each prize, and two retailers will have a lot to celebrate."

The promotion requires no investment from retailers. It only takes signing up at www.mic.org/reviveyourride. The retailer receives two promotion posters and will have unlimited access to online downloadable flyers, postcards, web content and other digital assets. In addition, each retailer is issued a unique dealer code and is listed on the dealer locator on the public Revive your Ride! website at www.reviveyourride.org.

It's easy and free for retail customers, too. They enter the Revive Your Ride! Fall Promotion by getting the entry code from their dealer. Next, they go to www.reviveyourride.org, enter the entry code and complete the online entry form. That's it. Winners will be notified on or after Jan. 21, 2013. For a complete set of rules, click here.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office near Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org. Visit Revive your Ride! website at www.mic.org/reviveyourride.