Revive Your Ride! Announces New Holiday E-Cards

Wish Your Customers, Vendors, Business Associates and Friends Happy Holidays with Free, Animated E-Cards

Revive Your Ride! Holiday ECards Are Available Now!

Irvine, Calif., Dec. 1, 2011 – As a gift to powersport dealers and retailers this holiday season, the Motorcycle Industry Council (MIC) is once again spreading good cheer by offering animated Revive Your Ride! e-cards, available for free at http://online2.mic.org/reviveyourride/Downloads.aspx.

Four unique versions of the holiday e-card are available to choose from, featuring an animated Santa riding a motorcycle, a scooter, an ATV or an ROV through a forest filled with gifts, helmets, boots, and other accessories. A public domain rendition of Up on the Housetop adds to the festive atmosphere. The MIC invites dealerships and member companies to take advantage of this free tool to share holiday greetings with customers, vendors, business associates, and friends.

Part of the industry's Revive Your Ride! promotional campaign, the e-cards can be viewed and downloaded at http://online2.mic.org/reviveyourride/Downloads.aspx. The MIC will also create free personalized versions that include the dealership or member company name in the center banner. In addition, the footer space framing the e-card can be personalized with a company logo, hours of operation, coupon or special offer, event announcement or other important message. Requests for personalized e-cards should be emailed to RYR@mic.org.

"As the shopping season is upon us, we encourage all powersports dealerships, retailers and MIC member companies to get into the holiday spirit and thank those who support our industry. This fun, free tool is a great way for companies to reach out to their customers and help spread the word that now is the perfect time to Revive Your Ride!" said Cam Arnold vice president, aftermarket, for the Motorcycle Industry Council.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories. Retailers can find complete program information and download logos, advertising templates and other promotional items at www.mic.org/reviveyourride.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org. Visit Revive Your Ride! at www.mic.org/reviveyourride.

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