Free Promotion Offers Motorcyclists and ATV Riders $13,500 in Prizes

Revive Your Ride! Year-End Giveaway Starts Today, November 1st

IRVINE, Calif., Nov. 1, 2012 – Attention all motorcyclists, ATV riders, ROV drivers and other powersport enthusiasts. Visit your participating powersports retailer now through December 31 for a chance to win one of thirteen great prizes:

  • Grand Prize: $2,500
  • Ten First Place Prizes: $1,000
  • Two Second Place Prizes: $500

The Revive Your Ride! Year-End Giveaway starts today and runs through December 31. The promotion is free and is designed specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles and ATVs.

All prizes will be awarded in the form of gift certificates, which can be redeemed at the participating dealer’s store for gear, parts, accessories, or service - whatever the winner wants.

"For no money at all, customers get a shot at winning one of thirteen great prizes. And what can be better than a $2,500, $1,000 or $500 gift certificate to their favorite dealership?" said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. "It doesn’t take much to make every ride the best it can be. And right now dealers and retailers nationwide are offering a variety of special events and promotions to help you Revive Your Ride! Now is the time to get what you really want from your local dealer. Pay yours a visit, pick up an entry code and get ready to Revive Your Ride!”

The promotion is free. You can enter the Revive Your Ride! Year-End Giveaway by getting an entry code from your local participating dealer. Next, go to www.reviveyourride.org, enter the entry code and complete the online entry form. That's it. Winners will be notified on or after Jan. 21, 2013. For a complete set of rules, click here.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, ROVs, service and aftermarket parts and accessories.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org. Visit Revive your Ride! website at www.mic.org/reviveyourride.